Seraphine is a leading maternity wear brand which designs fashionable maternity clothes that are sold online to customers across the globe, supported by stores in major international cities. The company is headquartered in London and generates over two-thirds of its sales from exports.

Sector Consumer Office London
Acquired 2017 Deal size N/D


The business was early to embrace e-commerce, launching its first website in 2006 and now serves a global customer base through dedicated websites in the UK, France, Spain and the US.

The business' deep design expertise and fashion credentials mean its products combine on-trend design with the more practical considerations unique to maternity wear.  It operates in a niche distinct from both childcare product retailers and high street fashion chains and customers particularly value Seraphine's combination of style and practicality.

Bridgepoint Growth is investing in Seraphine alongside its founder to execute an ambitious growth plan by driving further international expansion.

To learn more about the company, visit