bee2Link (“B2L”) is the leading provider of software-as-a-service (“SaaS”) solutions to the automotive industry in France.

Sector Business Services Office Paris
Acquired 2019 Deal size N/D


Established in 2012 and headquartered in Paris, B2L is the leading provider in France of digital solutions to the automotive industry whose applications are used by car manufacturers, dealerships, and  consumers. It allows global OEMs and car dealerships to digitise their offering, optimising the second hand fleet market as well as automating the sales process. It also allows consumers a fully integrated digital experience, offering the ability to match pricing and consumers with the local dealerships.

The company has grown rapidly, winning multi-year contracts with a range of global, blue chip OEMs including Volkswagen, the Renault-Nissan-Mitsubishi alliance, Groupe PSA (Citroen, Peugeot), Toyota and Volvo, along with more than 200 car dealer groups. Following its successful entry into Belgium and Switzerland, B2L is seeking to continue its international development through targeted acquisitions or partnerships.

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